We design websites for artists &
small businesses that effectively
showcases their visually impactful
products and services online.
It is no longer good enough to just create a web site and expect people to beat a path to your door. To be successful in today's world, you need to approach the web as an entire experience. We recently engaged in a web site redesign project with a RE/MAX agency in Hutchinson, Minnesota who was frustrated with the results of their web site.
Before |
After |
To be more competitive in their local market, we recommended that they needed a complete redesign of their web site to improve their rankings, enhance their credibility with a more professional looking web site, and provide more value to their visitors by providing relevant content to home buyers and sellers.
The results of our changes have been very telling:
RE/MAX has seen a 30% increase in web site visits.
Visitor engagement on their site has increased dramatically.
Whether we are creating a brand new web site presence or redesigning an existing web site, we take a step back and work with you to understand who your target audience is, discover what your unique selling proposition is, learn about your products and services, and understand what your vision is for your web site.
Your web site must act like a virtual salesperson to provide the information that your customer needs to understand your products and/or services but also instill enough trust to take the next step with your company. Conversion in the form of qualified sales leads and orders are what truly matters at the end of the day.
Developing your website in this manner positions your website to leap frog past your competition rather than just emulating them, and at the same time differentiates yourself from your competition.
This approach works for business web sites regardless of whether they are selling the latest technical gadget, art landscape prints, or portrait photography services.