Protect Yourself: Copyright, Trademarks, and Model Releases

Originally aired Wednesday, August 27, 2008
7:00pm - 8:00pm EST
Hosted by: Christel Aprigliano, PPA’s Member Services Manager
Panelists: Al Hopper, PPA’s Director of Membership, Copyright & Government Affairs
and Maria Matthews, PPA’s Copyright & Government Affairs Coordinator
Cost: Free to PPA, SEP, CPI & EPIC Members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)


Are you protected?

Every photographer needs to ensure that each image they share with the public is protected. If it's not, you lose business! Learn about copyrights and trademarks, how to properly handle them, why model releases are necessary, and more…all with this free webinar.

Join PPA’s Copyright & Government Affairs staff, as they discuss how to protect yourself, your work, and your clients using the tools and resources of PPA. And don't forget to read the companion Q & A from this Webinar, which includes over 100 additional questions pertaining to copyrights, trademarks, model releases, and property/architectural releases.

---

Great Sales: Planting, Cultivating, and Harvesting Webinar

Originally presented by Julia Woods
Monday, April 7, 2008
Cost: $49 PPA/SEP/EPIC Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)


All of us want large sales orders, but we don't realize how we get in the way of the money we want. This webinar focuses on the benefits in spreading out our clients buying decisionsso we do not overwhelm them. Listen and learn to create a simplified strategy for shooting, editing, and selling.

About Julia Woods:
Julia knows all about working with others. She and her husband Jeff work together to produce a unique perspective that showcases their clients hearts and minds with contemporary urban imagery. They have developed and implemented acclaimed marketing strategies and conducted private workshops about all aspects of studio management, marketing and creative inspiration. An official spokesperson for Canon USA, Explorer's of Light, Julia has been honored for her work by numerous associations and has been featured in several trade magazines and technical books. And she knows that its your customer service and sales skills that let you continue a career you love.

---

The Joy of Marketing Webinar Archive

Originally presented by Sarah Petty
Cr.Photog., CPP, SMS Consultant
Friday, March 28, 2008
Cost: $49 PPA/SEP/EPIC Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)


One of the top marketers in the industry shares how to create a strong identity and get clients emotionally attached to your brand. Learn what it takes to become a successful portrait studio, from determining the best product mix to setting prices and promoting your business.

Sarah knows marketing. As she says on her marketing Web site (www.thejoyofmarketing.com):

Resist the temptation to take a drive-thru approach to marketing your photography business. Fast food is quick, cheap, and convenient. It satisfies our need for immediate gratification, but there is nothing remarkable about it.

Photographers are overwhelmed with advice, but still lack a true understanding of what marketing really is. Perhaps you feel like you are in too deep to change now. Perhaps you are afraid everything has already been done. Perhaps you have trouble defining what makes your studio special, what your pricing structure should look like or who it is you are trying to reach.

A true approach to marketing is a lot more like cooking a gourmet meal at home: fresher ingredients, more control, personalized to your tastes and ultimately, more satisfying.

Sarah Petty Bio:
From the time she was a child, Sarah Petty knew she wanted to own her own business. After earning her MBA from The University of Illinois, she taught marketing and business courses at a local college. She worked in the marketing department of Coca-Cola, and eventually became the marketing director for a top Central Illinois advertising agency. After spending many years teaching other business owners how to market and grow their businesses, she launched her own business, Sarah Petty Photography. Experiencing tremendous growth in her business and receiving several PPA AN-NE Marketing Awards, Sarah speaks nationally to help other photographers understand marketing. She prides herself on having extremely meaty marketing strategies and being able to clearly interpret them to photographers.

---

Four Baby Steps to Marketing Webinar Archive

Originally presented by Carol Andrews
M.Photog.Cr., ABI, SMS Consultant
Thursday, March 13, 2008
Cost: $49 PPA/SEP/EPIC Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)


Marketing can be a daunting task for many photographers, but it is essential to growing your business and your bottom line. Carol Andrews, Studio Management Services Consultant, will walk you through the basic steps to establishing successful marketing practices for your studio.

Discover the process of marketing:

• Find great clients
• Understand Viral Marketing
• Incorporate retail trends
• Learn tools for getting the word out

About Carol Andrews
A PPA member since 1986, Carol has served many roles in professional photography. For instance, she has been a PPA Studio Management Services Consultant since 2005. And in addition to her membership in the Texas Professional Photographers Association (of which she was on the Board) and leadership in different PPA committees, she was the 2006 Chairman of the PPA Business Initiative Committee.

Carol's ability to soulfully connect with her subjects on an individual basis has earned her the reputation for being the "Queen of Hearts, with all she embraces in her photography, consulting, and coaching, as well as her life. Her studio in Texas knows her as one who loves the magic in photographsand you can see it in her work. Her award-winning photography has been juried and accepted at the worlds largest exhibition of photography, Fotofest, not to mention exhibitions at Epcot, in Germany, and various PPA Loan Collections.

---

QuickBooks: The Next Step Webinar Archive

Originally presented by Scott Kurkian
CFO, Professional Photographers of America
on Monday, February 11, 2008
Cost: $69 PPA Members / $269 non-members
Running Time: approximately 2 hours
Register online through the PPA website (opens in a new secure window)


Watch this webinar and start managing the income and expenses of your photography business.

Managerial Accounting with QuickBooks allows you to categorize your income and expenses and get a firm grip on your finances. From opening the box to creating invoices and recording expenses, reconciling bank and credit card accounts, paying sales tax and producing financial statements based on Managerial Accounting…you will get it all!

---

The Art of Pricelists Webinar Archive

Originally presented by Sarah Petty
Approved SMS Mentor, CPP
Wednesday, January 16, 2008
Cost: $49 PPA Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)


Does your price list effectively communicate what you are selling? Is your price list consistent with your brand? Register for “The Art of Price Lists" with Sarah Petty and get your price lists ready to sell in 2008.

Sarah Petty will demonstrate how to develop a price list that works. She will also deconstruct three chosen price lists submitted in advance by participants to show where they hit the mark and where they missed it. Submitted price lists will be included in the live presentation and in the online archive.

---

Pricing for Profit Webinar Archive

Originally presented by Ann Monteith
Approved SMS Mentor, M.Photog.Cr., ABI
Monday, January 14, 2008
Cost: $49 PPA Members / $249 non-members
Running Time: approximately 1 hour
Register now (opens in a new secure window)


Want to know what methods are most effective for pricing photography? Need help assuring that your prices are profitable? Register for “Pricing for Profit" with Ann Monteith to answer these questions and more.

You'll learn how competition factors into pricing your photography as well as the viability of charging as much as the market will bear. Most importantly, you’ll discover how to price for profit.