PPA On-Demand Webinar Archive:
Protect Yourself: Copyright, Trademarks, and Model Releases
Great Sales: Planting, Cultivating, and Harvesting Webinar
The Joy of Marketing Webinar Archive
Four Baby Steps to Marketing Webinar Archive
QuickBooks: The Next Step Webinar Archive
Great Sales: Planting, Cultivating, and Harvesting
The Portrait Sales Presentation
A Baby Plan - How to Turn Diapers into Dollars
Business Basics for Photographers
Partnership Marketing on Any Budget
Blog for the Buzz of it
The Power of a Plan
The Art of Pricelists
Pricing for Profit
Originally aired Wednesday, August 27, 2008
7:00pm - 8:00pm EST
Hosted by: Christel Aprigliano, PPA’s Member Services Manager
Panelists: Al Hopper, PPA’s Director of Membership, Copyright & Government Affairs
and Maria Matthews, PPA’s Copyright & Government Affairs Coordinator
Cost: Free to PPA, SEP, CPI & EPIC Members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)
Are you protected?
Every photographer needs to ensure that each image they share with the public is protected. If it's not, you lose business! Learn about copyrights and trademarks, how to properly handle them, why model releases are necessary, and more…all with this free webinar.
Join PPA’s Copyright & Government Affairs staff, as they discuss how to protect yourself, your work, and your clients using the tools and resources of PPA. And don't forget to read the companion Q & A from this Webinar, which includes over 100 additional questions pertaining to copyrights, trademarks, model releases, and property/architectural releases.
Originally presented by Julia Woods
Monday, April 7, 2008
Cost: $49 PPA/SEP/EPIC Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)
All of us want large sales orders, but we don't realize how we get in the way of the money we want. This webinar focuses on the benefits in spreading out our clients buying decisionsso we do not overwhelm them. Listen and learn to create a simplified strategy for shooting, editing, and selling.
About Julia Woods:
Julia knows all about working with others. She and her husband Jeff work together to produce a unique perspective that showcases their clients hearts and minds with contemporary urban imagery. They have developed and implemented acclaimed marketing strategies and conducted private workshops about all aspects of studio management, marketing and creative inspiration. An official spokesperson for Canon USA, Explorer's of Light, Julia has been honored for her work by numerous associations and has been featured in several trade magazines and technical books. And she knows that its your customer service and sales skills that let you continue a career you love.
Originally presented by Sarah Petty
Cr.Photog., CPP, SMS Consultant
Friday, March 28, 2008
Cost: $49 PPA/SEP/EPIC Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)
One of the top marketers in the industry shares how to create a strong identity and get clients emotionally attached to your brand. Learn what it takes to become a successful portrait studio, from determining the best product mix to setting prices and promoting your business.
Sarah knows marketing. As she says on her marketing Web site (www.thejoyofmarketing.com):
Resist the temptation to take a drive-thru approach to marketing your photography business. Fast food is quick, cheap, and convenient. It satisfies our need for immediate gratification, but there is nothing remarkable about it.
Photographers are overwhelmed with advice, but still lack a true understanding of what marketing really is. Perhaps you feel like you are in too deep to change now. Perhaps you are afraid everything has already been done. Perhaps you have trouble defining what makes your studio special, what your pricing structure should look like or who it is you are trying to reach.
A true approach to marketing is a lot more like cooking a gourmet meal at home: fresher ingredients, more control, personalized to your tastes and ultimately, more satisfying.
Sarah Petty Bio:
From the time she was a child, Sarah Petty knew she wanted to own her own business. After earning her MBA from The University of Illinois, she taught marketing and business courses at a local college. She worked in the marketing department of Coca-Cola, and eventually became the marketing director for a top Central Illinois advertising agency. After spending many years teaching other business owners how to market and grow their businesses, she launched her own business, Sarah Petty Photography. Experiencing tremendous growth in her business and receiving several PPA AN-NE Marketing Awards, Sarah speaks nationally to help other photographers understand marketing. She prides herself on having extremely meaty marketing strategies and being able to clearly interpret them to photographers.
Originally presented by Carol Andrews
M.Photog.Cr., ABI, SMS Consultant
Thursday, March 13, 2008
Cost: $49 PPA/SEP/EPIC Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)
Marketing can be a daunting task for many photographers, but it is essential to growing your business and your bottom line. Carol Andrews, Studio Management Services Consultant, will walk you through the basic steps to establishing successful marketing practices for your studio.
Discover the process of marketing:
- Find great clients
- Understand Viral Marketing
- Incorporate retail trends
- Learn tools for getting the word out
About Carol Andrews
A PPA member since 1986, Carol has served many roles in professional photography. For instance, she has been a PPA Studio Management Services Consultant since 2005. And in addition to her membership in the Texas Professional Photographers Association (of which she was on the Board) and leadership in different PPA committees, she was the 2006 Chairman of the PPA Business Initiative Committee.
Carol's ability to soulfully connect with her subjects on an individual basis has earned her the reputation for being the "Queen of Hearts, with all she embraces in her photography, consulting, and coaching, as well as her life. Her studio in Texas knows her as one who loves the magic in photographsand you can see it in her work. Her award-winning photography has been juried and accepted at the worlds largest exhibition of photography, Fotofest, not to mention exhibitions at Epcot, in Germany, and various PPA Loan Collections.
Originally presented by Scott Kurkian
CFO, Professional Photographers of America
on Monday, February 11, 2008
Cost: $69 PPA Members / $269 non-members
Running Time: approximately 2 hours
Register online through the PPA website (opens in a new secure window)
Watch this webinar and start managing the income and expenses of your photography business.
Managerial Accounting with QuickBooks allows you to categorize your income and expenses and get a firm grip on your finances. From opening the box to creating invoices and recording expenses, reconciling bank and credit card accounts, paying sales tax and producing financial statements based on Managerial Accounting…you will get it all!
Originally presented by Julia Woods
on Monday, April 7, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
All of us want large sales orders, but we don't realize how we get in the way of the money we want. This webinar focuses on the benefits in spreading out our clients buying decisionsso we do not overwhelm them. Listen and learn to create a simplified strategy for shooting, editing, and selling.
About Julia Woods:
Julia knows all about working with others. She and her husband Jeff work together to produce a unique perspective that showcases their clients hearts and minds with contemporary urban imagery. They have developed and implemented acclaimed marketing strategies and conducted private workshops about all aspects of studio management, marketing and creative inspiration. An official spokesperson for Canon USA, Explorer's of Light, Julia has been honored for her work by numerous associations and has been featured in several trade magazines and technical books. And she knows that it's your customer service and sales skills that let you continue a career you love.
Originally presented by Ron Nicols
on Thursday, May 8, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
Ron Nichols will take you step-by-step through the process of a portrait sales presentation. Using ProSelect, he'll teach you how to sell wall portraits, wall groupings, gift portraits and specialty portrait products using digital projection.You'll learn ways to increase sales and profit by giving customers the opportunity to buy, all without a hard sell.
Ron will also share ideas on selecting the right projector or monitor and sales room design. Although he is using ProSelect software, the concepts presented will apply regardless of your software choice.
About Ron Nichols:
Ron runs a successful portrait studio in Grand Ledge, Michigan, specializing in family portraits and weddings. A "Top Seven Master" in Michigan many times, he has earned many awards, including PPA International Loan Collection Prints.
In addition to his studio work, he provides consulting services to studios, labs, and software development companies. Ron also teaches digital transition through in-studio seminars, and at affiliate schools and conventions. A PPA Affiliated National Juror and past chairman of the Education Committee, he also received one the highest honors bestowed by PPA, the National Award (1998), given for service to advance the profession of photography.
Ron has posted materials to his website.
Supplemental movie for the webinar. (32 minutes)
http://www.ronnichols.com/resources/ppawebinar200805/salespresentation.php
The program notes can be downloaded from the RonNichols.com members only section at:
http://www.ronnichols.com/downloads/downloads.php
Originally presented by Frank Donnino
on Monday, May 19, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
During this webinar, Frank will share how he creates a constant flow of clients to his door and how he has managed to achieve a debt-free lifestyle in both his business and personal life. Learn for yourself what created such a buzz among those who attended Frank's talk at Imaging USA!
About Frank Donnino:
From humble beginnings in his home studio on Long Island, NY back in 1980, to his present studio location in Palm Beach County, Florida, Frank Donnino has studied his craft and spares no expense to do so. He has been privileged to study with some of the top photographic talent throughout the world. His mentors have shaped the very fabric of how Frank runs his business to this very day.
Frank's humility and his challenging life story make him a sought-after teacher. He recently spoke to a packed audience for the Imaging USA conference in Tampa, Florida, with over 8500 photographers in attendance. While there, he received the Professional Photographers of America "Photographic Craftsman" Degree for his service to other photographers.
Not only has he been a keynote seminar speaker for some of the finest photographers in the country, but Frank has personally mentored over 500 studios throughout the world on the techniques he uses for his photography and studio operations. He also holds an annual sold out "no holds barred" seminar at his own studio.
Originally presented by Ann Monteith, M.Photog., CPP, ABI, API, A-ASP
on Friday, June 6, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
It takes a lot more than good photography to build a successful business. In this Webinar, Ann Monteith will review the financial, sales, marketing and workflow fundamentals that must be mastered in order to build a successful photography business. Join now and start off on the right foot.
About Ann Monteith,
M.Photog.Cr.Hon.M.Photog., CPP, ABI, API, A-ASP, Hon.A-ASP
Known as a leading authority on studio business management, Ann Monteith serves as a consultant to studios throughout the country, both privately and under the auspices of major industry suppliers. A former chairwoman of the board of the PPA International School of Professional Photography and a past president of PPA, she received the Gerhard Bakker Award for excellence in teaching and the Charles H. “Bud” Haynes Award “for encouraging business awareness and practices.” A widely published author, she and her husband Jim are directors of Countryhouse Studios near Hershey, Pennsylvania, as well as a prestige portraiture business and teaching facility in Deep Creek Lake, Maryland.
Originally presented by Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Jeffrey Dachowski, Cr. Photog., CPPP
on Thursday, September 11, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
New ways to grow your business are always appreciated...
When you hear about vendor relationships and partnership marketing, what do you think? Many assume that it’s the same old thing—making prints for florists, etc. But that’s not what Mary and Jeff do. They go beyond the wedding and florist relationships. They try to reach people not just at the time of a wedding, but all the time. And you can, too. Join them for a Webinar and get several marketing ideas for both wedding and portrait clients.
Listen and learn as Mary and Jeff discuss the low-cost and innovative ways they have implemented partnership marketing into their businesses.
About Mary Fisk-Taylor:
Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, and Jamie Hayes, her business partner, own and operate a small, home-based studio that grosses over $800,000 a year. Mary has developed several sure-fire systems that keep their brand name and products in the public eye. By partnering with like- minded businesses that cater to like-minded clientele, she is able to keep her appointment book full.
About Jeff Dachowski:
In 2003, Jeffrey Dachowski, Cr.Photog., CPP, and his wife Carolle opened their studio in Manchester and have seen meteoric growth since opening. Their studio was even featured in the July 2008 Professional Photographer magazine. They have a loyal following of children and family clients, a buzz in the wedding industry, and a growing number of commercial portrait clients. Jeff has photographed weddings all over New England, the Caribbean, and the inter-mountain west since 1992. His work has garnered numerous awards and honors, and it has been featured in Seacoast Bride, New Hampshire Bride, Woman’s World, and Rolling Stone to mention a few. Jeff also sits on the Board of Directors for NHPPA.
Originally presented by Carrie Viohl and Jeff Rodgers
on Monday, September 22, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
Strengthen your brand and create big-time buzz…with a blog? Yes, blogging can be your best and least expensive tool for doing just that. So how do you turn customers from casual blog readers into addicts? Carrie Viohl of Studio Viohl and Jeff Rodgers of Allison Rodgers Photography have each been successfully blogging for their studios, and they will share great tips, tricks, and inspiration to bulk up your blog's appeal.
Listen and learn how to start a fan following of your own!
About Carrie Viohl:
A wife and mother of two, Carrie lives and works in Moultrie, Ga. She goes into Studio Viohl every day, excited to capture beautiful images. Her focus is on providing heirloom-quality images for families. In Carrie’s mind, we might all be gone 150 years from now, but our images will remain as one of the most personal, intimate traces of our history. She is inspired by the stories people tell her about their families and friends, and she loves to capture that special “thing” that makes a person unique. In her studio, she is joined by an amazing and creative team—Phil, Renee, Rachel, and Haley—who all work hard to keep everything running smoothly.
About Jeff Rodgers:
Jeff is the quieter half of the Allison Rodgers Photography duo. After years as an Art Director/Web Designer for several advertising agencies in Memphis, the sheer mass of computer knowledge that Jeff had going into Allison Rodgers Photography put him at an extreme advantage. Jeff oversees all post-processing and file management, as well as orders, quality control, and online marketing via Twitter, Facebook, and their own blog. In fact, Jeff has been very successful at creating an online community, consisting of clients and peers. He sees viral marketing as one of the quickest ways to create a buzz about your studio and put a personal touch on your business. Clients and peers can get to know you before they step foot in the door.
Originally presented by Tracy Budabin, Cr.Photog.,ABI
CFO, Professional Photographers of America
on Thursday, October 9, 2008
Cost: $49 PPA Members / $249 non-members
Register online through the PPA website (opens in a new secure window)
Business plans no longer have to be a dreaded mystery to you…
Join Tracy and learn what a business plan is, why it's so important to the success of your studio, and how you can make great business decisions. It’s the power of planning with Tracy Harris Budabin of SuccessWare! With her help, you can start creating a business plan to take your studio to the next level. Whether you are a brand-new studio or have been in business for many years, this introduction to business planning will focus on what you need to succeed.
About Tracy Budabin:
Tracy Harris Budabin, Cr.Photog., ABI, has worked for SuccessWare for 7 years, where she has had the opportunity to help studio owners learn about their businesses. She has helped them track their income, session counts, sales averages, and expenses. With Tracy’s guidance, the owners make decisions on what they need to do to make their studios more profitable. She has also spoken about business planning and its effects at state conventions and at Imaging USA for over 4 years. Tracy’s 10 years in the photography industry have allowed her to work with hundreds of studios through teaching, private consulting, and mentoring. Her goal is to help studios learn to track their numbers, understand what's needed to create and use a business plan, and most importantly, become as profitable as possible. In addition to working for SuccessWare, she has managed several photography studios for over 12 years.
Originally presented by Sarah Petty
Approved SMS Mentor, CPP
Wednesday, January 16, 2008
Cost: $49 PPA Members / $249 non-members
Running Time: approximately 1 hour
Register online through the PPA website (opens in a new secure window)
Does your price list effectively communicate what you are selling? Is your price list consistent with your brand? Register for “The Art of Price Lists" with Sarah Petty and get your price lists ready to sell in 2008.
Sarah Petty will demonstrate how to develop a price list that works. She will also deconstruct three chosen price lists submitted in advance by participants to show where they hit the mark and where they missed it. Submitted price lists will be included in the live presentation and in the online archive.
Originally presented by Ann Monteith
Approved SMS Mentor, M.Photog.Cr., ABI
Monday, January 14, 2008
Cost: $49 PPA Members / $249 non-members
Running Time: approximately 1 hour
Register now (opens in a new secure window)
Want to know what methods are most effective for pricing photography? Need help assuring that your prices are profitable? Register for “Pricing for Profit" with Ann Monteith to answer these questions and more.
You'll learn how competition factors into pricing your photography as well as the viability of charging as much as the market will bear. Most importantly, you’ll discover how to price for profit.
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