About our founder, Aaron Guldberg

Software Developer. Consultant. Manager. Team Leader. Over the years, Aaron has held many titles, but his passion has alway been designing effective web sites. In that time, he has amassed an impressive number of web solutions for individual web sites, corporate intranets, business to business applications as well as consumer e-commerce objectives.

Along the way, he has been certified by Microsoft as a Microsoft Certified Solution Developer (MCSD) and is well versed in the standard web site development languages of HTML, JavaScript, Active Server Pages (ASP), ASP.Net, C#, Search Engine Optimization (SEO), Pay Per Click (PPC) Marketing, and database development best practices.

Several years ago, he began freelancing with local small businesses to assist them in improving their web sites from both a search engine optimization standpoint, as well as focusing their web site to its target audience.

Finding his artistic passion - the birth of Critical Exposure

In 2005, Aaron partnered with internationally published photographer Ron Leonetti and his company, Ron Leonetti Photographic Art and Design to help him design a web site and promote his large format imagery to maximize the exposure of his work to publication, stock and retail sales markets.

While performing research for Ron Leonetti's web site, Aaron realized that the artist community was vastly underserved from both an education standpoint on how to build an effective web site but also lacking in companies who worked exclusively with artists and their small businesses. He saw an opportunity to help artists and small businesses achieve their business goals by not only building and improving their initial web site, but also provide them with sound advice on how to better market their work through the internet.

Having the eye for the visual aspect of a web site, this was a natural fit, and Critical Exposure was launched shortly there after with the main focus of helping emerging artists and their small businesses succeed online through Aaron's knowledge and real world experience in web site design and optimization.

Since its launch, Aaron has started working with professional photographers, illustrators, portrait studios, and society portrait artists to build and improve their web sites for greater visitation and overall impact to their businesses. What makes this effort truly rewarding is the strong relationships that he has built with his clients as they work towards achieving their business goals and dreams.