If you invest in an ineffective website, you are not only wasting money but you are also failing to make the most of having an online presence to connect with your potential customers.

Critical Exposure can help you develop and optimize your website along with offering marketing solutions to help you promote your website.

By working with you to understand your target audience, we can research and recommend targeted keywords for your market and help you shape your content and site structure to improve the visibility of not only your main website in the search engine rankings, but also the products and services that you offer by your target audience.

By utilizing ethical search engine optimization best practices, we save a company money by attracting visitors to its site without paid advertising.

What makes Critical Exposure different

Our clients view us as trusted business partners to help them utilize their web site as a marketing tool to grow their business. We continue to work with our clients long after the initial development of their website as their businesses continue to evolve and they value our insight and outside options that we offer them.

Thus, we dig deeper into understanding your business so we know:

• Who is your target audience?

• What is your unique selling proposition?

• What is the current goal of your website?

• What is your vision for your website 18 months from now?

• What are the products and services you plan to promote on your website.

Those answer feed into the design of your website so we make sure that:

• Your web site is focused and communicates your unique selling proposition effectively.

• Your web site provides the information that your customers need to know about your products and services in order to be comfortable enough to convert into qualified sales leads and / or actual sales.

• We implement the proper web site usability, navigation, and overall web site layout to make it easy for customers to find what they are looking for on your web site.

• We develop a search engine optimization (SEO) and marketing strategy and begin taking steps in its implementation to meet your business goals.

• We implement a website design that will not only support the current business needs, but is flexible enough to grow to meet the future direction of the business.

Following this approach provides your potential customers a clear picture of what your organization is truely about, properly informs them about your products and services, sets their expectations properly, and leads to very highly qualified sales leads for your business to then convert.

So what are the specific website design and marketing services
that Critical Exposure offers?

Artist Focused Website Design	Website design and development services that cater to the unique challenges and concerns that are specific to presenting and selling artwork online. We have worked with a number of photographers and other artists of other diciplines in developing websites and can help you through those hurdles.
Business Focused Website Design	Website design service to build or redesign an online presence for small businesses.
Website Audit Service	We provide a through analysis of your website's design and overall website's on page search engine optimization factors and provide you a report detailing our findings and recommendations on how to improve your website.
Website Analytics Reporting	Through a variety of measuring and reporting tools, we can help you hone in on your website traffic and measure its response to your website optimization efforts.
Pay Per Click (PPC) Campaign Management	Utilizing Google Adwords, we can help you set up and manage your pay per click advertising through Google as a component of your website marketing plan.